Days Sales Outstanding (DSO)

Days Sales Outstanding (DSO)

Days Sales Outstanding, which is better known as DSO is one of the important metrics to be noted by every finance team and CFO. But they are mostly ignored until the accounts receivable of a company turn into a threat to the company's cash flow. 

Please don't make the same mistake!! Because "Prevention is better than cure". 

First, let's clear the view on DSO! 


What is the Days Sales Outstanding (DSO)? 

In contrast to most financial metrics, it is not measured in dollars. It is expressed in days. A company's average collection time is the number of days it takes to collect payment on a sale. It is the amount of time it takes to collect payment from your customers. 

This is a good way to determine whether you have been too lax in collecting payments, which can impact your liquidity, or if you are too rigid, which might dampen sales. 

Days Sales Outstanding (DSO) is a financial indicator that measures how long it takes an organization to receive payment from customers for products or services sold.  

In other words, it indicates how long it takes for a corporation to convert its revenues into cash. It is computed by dividing total accounts receivable by total credit sales and multiplying the result by the number of days in the measurement period. 

In 90 days (about 3 months), for example, if an organization has $100,000 in accounts receivable and $500,000 in credit sales, the DSO is 18 days (about 2 and a half weeks). This indicates that it takes the organization an average of 18 days (about 2 and a half weeks) following a transaction to collect money from its customers.  

In general, a lower DSO is preferable since it suggests that an organization is collecting money from its customers more swiftly and efficiently. A high DSO, on the other hand, might indicate financial trouble or inefficiency in account receivable management. 


Why is the DSO of a company so important? 

As well as being used for measuring an Accounts Receivable process's effectiveness, it can also be used to examine a company's cash flow or even customer satisfaction. It is a highly effective metric that can be applied to a variety of applications. 

Cash flow problems can be signaled early by this indicator. In addition to paying its bills, your business is likely to do so regularly. You may not be able to pay regular expenses or make capital improvements if your DSO keeps increasing. Increasing headcount can be difficult if you don't have the funds on hand to cover the additional expenses. 

DSO increases can lead to a decrease in customer satisfaction. If your product isn't providing a meaningful impact, customers are less likely to pay on time to avoid suspension of service. 

Days Sales Outstanding (DSO) is a critical financial indicator that calculates the average number of days it takes a firm to collect payment from its consumers following a sale. DSO, in a nutshell, assists businesses in understanding how promptly they get paid for their goods or services.  

A high DSO implies that an organization is taking too long to collect payment from its customers, which can have an impact on its cash flow and overall financial health. A low DSO, on the other hand, indicates that an organization is collecting payments swiftly and effectively, allowing it to reinvest in the business, pay down debt, or deliver dividends to shareholders. 

In conclusion, monitoring DSO is critical for a company's financial management since it gives insight into the company's cash flow and aids in the early identification of possible problems, allowing the accounts receivable process to take remedial action to guarantee the company's long-term financial health. 


DSO on the Customer base 

A company may choose to offer larger customers more favorable terms. It is possible, for example, to request payment from a large account within 60 or 90 days (about 3 months), while requesting payment from a smaller account within 30 days (about 4 and a half weeks). One or two such accounts can increase the amount of time that your sales go uncollected on average. 

In general, you'll want your DSO to fall within 20 percent of your standard policy. For example, if you request payment from a typical customer within 30 days (about 4 and a half weeks), 36 days (about 1 month 5 and a half days) should be your maximum target. 


How to improve your company's DSO? 

You can also consider providing incentives, improving your dunning and chasing, or making some simple changes to your invoice templates. The most important thing is to make your A/R operation efficient so that customers will be able to pay. 

You can make your accounts receivable more responsive to customer needs and update your strategies easier by automating them. Accounts Receivable Automation will make your business more efficient and effective. The quickest way to offer incentives for early payments or send chase letters is to automate the process. 

Furthermore, modern customers are used to being able to make payments quickly and easily. Ensure that your customers can access their payment portal and pay through a variety of methods, keeping up with your competitors. Remove as many barriers as you can. 

It allows you to understand accounts receivable better than most other equations, which is why DSO is the gold standard of accounts receivable metrics for many companies. Although it may not be of the utmost importance to your business, you should at the very least track it and try to find the ideal number. 


Maxyfi - A partner to take care of your DSO! 

Your company's DSO is completely reliant on your accounts receivable process. In that case, you have to manage the accounts receivable of your company in a streamlined manner. 

That's where the Maxyfi will help you. Just integrate your cloud accounting books with our application and witness the wonders. 

We'll send reminders to your customers through various communication channels, form powerful collection strategies and help you to recover your accounts receivable automation within the payment terms. 

Adopt yourself to this AI world and save your time. Believe in Maxyfi's strategies. We'll ensure your balanced accounting. 

Maximize your finances now with Maxyfi! 

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